As the founder of an Australian Fintech company, I have been grappling with the intricate decision of listing my company on a stock exchange. This journey, spanning nearly a decade, has been marked by careful considerations and a keen understanding of the global market dynamics.

Traditionally, one might expect an Australian Public company to be listed on the Australian Stock Exchange (ASX). However, the ASX is predominantly recognized for its prowess in mining and exporting physical commodities, rather than its expertise in the fintech sector. This mismatch has led me to explore other avenues.

The decision of where to list your company is not one to be taken lightly. It requires a deep understanding of your product, the profile of potential investors, and the unique offerings of different markets that can support your Initial Public Offering (IPO) journey. Throughout this process, I've consulted numerous professionals and brokers, each bringing their own perspectives, shaped by varied experiences across industries and markets.

The challenges are compounded by the ever-evolving market environment. Factors such as economic recessions, global events like COVID, and market volatility significantly influence the timing and location of listing a company. For a fintech firm like mine, prominent stock exchanges like the NASDAQ in the U.S., the London Stock Exchange in the U.K., and the Singapore Stock Exchange emerge as viable options. Each of these markets offers unique benefits and presents its own set of challenges.

As we step into 2024, my journey continues. I am committed to engaging with experts, weighing the pros and cons, and ultimately deciding the best course for my company, a venture I have nurtured for over 20 years. This decision is not just about listing on a stock exchange; it's about finding the right platform that aligns with our vision, values, and long-term goals.

I look forward to sharing my decision with you soon, as I navigate this complex but exciting phase in my entrepreneurial journey. Stay tuned for more updates in 2024!